FALL RIVER — FACE, Inc., the Foundation to Advance Catholic Education, has announced the appointment of its first executive director. Sandi M. Duxbury (in photo), a longtime marketing professional with extensive experience in the healthcare field, will begin the new position on July 16.

As executive director, Duxbury will serve a key role in assisting members of the board of FACE to fulfill the critical mission at the heart of the foundation: to assure that no child is denied an opportunity to attend a Catholic school in the Fall River Diocese because of financial hardship.

Duxbury will lead the day-to-day operations of FACE, supporting the work of its board to implement and grow endowed scholarship funds through increased participation and enhanced major gifts. She will also work collaboratively with the Catholic Schools Office and Chancellor’s Office to administer the FACE financial aid process; provide direction for the policies and procedures with regard to the awarding and delivery of scholarship programs; and oversee various staff involved in the planning and execution of FACE events to raise awareness and financial support for scholarships.

Going forward, as the Catholic Foundation of Southeastern Massachusetts is formed, Duxbury will work closely with its executive director on matters related to FACE gifts and endowments.

Duxbury, who is a resident of Bourne, recently shared that she is eager to begin her work.

“I am very humbled and honored to be given the opportunity to lead and grow the Foundation to Advance Catholic Education,” she said. “Moreover, I am even more excited to help families within the Fall River Diocese send their children to Catholic schools and obtain a first rate education that also provides a solid spiritual foundation.”

Duxbury has years of expertise in marketing gained primarily from her work in the healthcare and medical device industries. Most recently she was with Utah-based Merit Medical Systems, serving in tis Interventional, Oncology and Spine division. Previously, as an independent consultant, she assisted start-up medical device companies with the development and implementation of marketing strategies.

She began in this field with a Johnson and Johnson company, initially covering South America, and progressed through various product management roles. Later, she also served as senior marketing communications manager for BioSphere Medical where she educated both healthcare professionals and patients about its products.

Duxbury is the mother of two daughters. She and her husband Stephen are active members of St. John the Evangelist Parish in Pocasset.

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